Modern Phoenix Week 2015 required a broad variety of collateral from print to digital to social to large format. Vector artwork of the Schreiber Brothers' home deisgn for Allied Builders was juxtaposed with large white landscape elements that could be easily rearranged to fit a variety of different formats and resolutions.
The gargantuan saguaro cactus, the lacy palo verde tree, and white edge of the SoSco logo were all elements that could be used to bleed out into the white border edge, as shown below in the social graphic for Facebook and Instagram.
The coarse halftone screen is a branding element that has carried throughout several years in this campaign.
The parallax scrolling one page website can be viewed here.
